Video marketing is a powerhouse of opportunity for many brands – but few take the leap and invest in this strategy. The truth is that creating compelling video content is a great way to communicate with your audience, and it doesn’t have to be expensive or time-consuming either! As 2019 approaches, it’s a great time to think about ways you can reinvigorate your marketing campaigns. Here are a few ways that you can make video content work for your brand…
Use video to tell a story
The best video marketing campaigns don’t just sell a product or service – they tell a story and create a lasting impression on the audience. When brainstorming your content, think about what you want your potential customers to feel. Your target audience should relate to your ad and understand how and why your brand can add value to their life. When done right, the art of storytelling through video can be an absolute game-changer.
Show off your products
Photos on Facebook and Instagram are one thing, but now more than ever your customers want to see products in action. They want to know what it will be like to have something in their home or with them in day-to-day life, which is why using video to demo your product is so powerful. This medium also allows you to explore the product in greater detail, showing off intricate features that would be hard to explain otherwise. At the end of the day, video gives your audience a powerful visualisation of what you’re offering, something that stock-standard photos and words on a screen can’t match up to.
Don’t forget your mobile audience
By now, you should know just how important mobile content is to any marketing campaign. For this reason, video, just like any other advertising channel, should also be tailored to mobile. This means identifying which channels your video must be created for – whether it’s Instagram, Facebook, YouTube, Twitter – and crafting your content accordingly. The invention of vertical videos and Instagram TV are great examples of how social platforms are making it easier than ever to communicate with audiences via smartphone videos. Do your research and find out which option is best for your brand!
Get straight to the point
No one wants to sit through a 3-minute long ad. As with most social media content, your video campaign should be short and sweet and designed to pack a punch. Forget fancy introductions and slow build-ups – use your time wisely. Social media users are accustomed to getting the information they want, when they want it. Your video needs to allow for this, otherwise it will be just another piece of content that users scroll past in their feeds.
Get your customers involved
We all know that customer testimonials are a great way to convert your audience. It allows people to relate to others who are just like them, showing how they can benefit from using your product or service in the real world. Video content is a great way to bring these happy customers to the forefront and telling their stories and testimonials for your greater audience to see. After all, people love seeing proof that the product they’re interested in buying actually works for people just like them.
When your customers finish watching a video, they should feel like they got something in return for their time. Many people don’t like to read blogs or web pages about products, which is why a video can come in handy to convert those customers who want to learn more in the easiest way possible. Video is a great way to allow your audience to experience and explore your product or service in more detail. This is especially handy for those times when what your selling simply cannot be properly explained via content on a webpage.
All in all…
2019 is the year to experiment with your marketing strategy and appeal to your audience in new and innovative ways. Remember that every business is different, and therefore you need to find the approach that works for you. With these tips, however, you are well on your way to developing a great video campaign that sets you apart from the pack.